Cinematography is the craft of visual storytelling on film or television. It consists of everything that you see on the screen – framing, movement, lighting, composition, camera angles, lens, color, depth, and more. It is important in setting the tone, look and feel of a video, essentially, supporting the written narrative of the film with visual elements. Also known as the Director of Photography, a Cinematographer is the master of movement and light, responsible for how every single frame in the film turns out. It is their job to harness both the technical and creative capabilities of a camera.<br>The role of a Cinematographer is to translate a written script into visuals and shoot the video to bring to screen the vision of the Director. While they may not be the one holding the camera, they are the mastermind behind deciding what the final video should look like – colored or black and white, vibrant, dull etc. The cinematographer works closely with the Director and helps them bring their creative vision to life. After deciding on a certain look and feel for the project, the Cinematographer or Director of Photography then works on how to achieve the same through camera movement, lighting, framing, props, etc. in terms of equipment & more.